COURSES - FALL 2013
ECO 21150: Consumer BehaviorWhat makes consumers tick? We study the main factors, both external and internal to the consumer, that determine consumer behavior and decision-making in the marketplace. We also examine how to research and assess the consumer behaviors that are at work in a given situation. The essential focus of the course is on implications for marketing strategy development, but ethical/regulatory considerations are also discussed.
ECO 31550: Marketing Research
This course is focused on providing a background in marketing research, not just to those planning to pursue careers as researchers, but to anyone who might commission, manage, or use marketing research as a part of his/her career.