COURSES - SPRING 2015
ECO 20250: Intermediate MicroeconomicsECO 21150: Consumer Behavior
What makes consumers tick? We study the main factors, both external and internal to the consumer, that determine consumer behavior and decision-making in the marketplace. We also examine how to research and assess the consumer behaviors that are at work in a given situation. The essential focus of the course is on implications for marketing strategy development, but ethical/regulatory considerations are also discussed.